The numbers bear out the issue: Pew Research reports that roughly 40% of Americans say they are somewhat likely to seriously consider buying an electric car. Consumer Reports puts that number as high as 71%. “One of the impediments to mass electrification is the fact that dealers are not as informed as they should be,” says Moloughney, who is also one of the architects of PlugStar, a program that helps consumers and dealers better understand and use electric vehicles. Most urgently, he focuses on what he calls the single critical component to the success or failure of any company trying to sell EVs: the folks who are selling them. He spends much of his time visiting such manufacturers as Audi, BMW, Ford, and Porsche, talking with executives about his real-world experience with the good, the bad, and the ugly EVs. Moloughney has acquired more than 50 different EV chargers, all currently installed at his home. Soon, he earned a reputation as the guy in Chester Township, N.J., who would let you charge your battery in his driveway if it needed juice. In the following years, he hosted annual barbecues exclusive to his (few) EV-owning neighbors and friends in New Jersey. Moloughney owned a MINI-E back in 2010, way before EVs were cool. Seated next to Nota was Tom Moloughney, an expert in the field of electric vehicle (EV) adoption and the senior editor of the enthusiast website InsideEVs. “When demand is rising and when charging is making strong progress.” “We are hitting the market exactly when the time is right,” Nota said. By 2025, it will have invested more than $32 billion in EV research and development.
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BMW will offer a fully electrified vehicle in nearly every one of its segments by 2023, he said. By 2024, BMW will have stopped making internal combustion engines at its main manufacturing plant in Munich. But the power and resources behind them are staggering.
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Nota declined to say how many of the company’s new EVs it hopes to sell in their first year. He was speaking with a small group of journalists who had joined him for a Bavarian repast in Munich to celebrate BMW’s launch of its first-ever electric SUV and electric sedan. Nota, the board member of management at BMW AG, was talking about the company’s network of 348 distributors across the United States. (Bloomberg) - “The big challenge to selling EVs is training” car dealers, Pieter Nota confided over dinner one night during the Munich Auto Show.